Others use them to create an illusion of wealth – either in public or on social media. Some buy them to display in their homes, the Gen Z equivalent of fine-bone china. A PVC version followed in 1995.There are various reasons for consumers buying into the trend via resold £10 paper Chanel bags on resale sites. Instantly recognisable, it became a signifier of an aspirational American lifestyle. It riffs on the department store chain Bloomingdale’s, which first launched its paper “Little Brown Bag” in 1973. Dubbed the “Medium Brown Bag”, it is made from suede-lined calfskin – and retails for £1,800. On Tuesday, an advertising campaign for the luxury brand Bottega Veneta showed the American rapper – and Rihanna’s husband – ASAP Rocky carrying an ersatz brown paper supermarket bag, which he filled with chard and orange chrysanthemums. It has become the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market. Kardashian’s particular bag was later revealed to be a collaboration between Balenciaga and Erewhon – an expensive organic grocery store in the US that has become a mecca for health freaks. A Smythson bag with matching tissue paper tends to go for £40, while a set including eight different brands – spanning Gucci, Burberry and La Mer – starts from £114. Prices for a paper Hermes bag start at £45, while the box begins at £200. On resale sites such as eBay, empty paper carrier bags from luxury brands such as Chanel and Balmain can sell for as much as £65. The trend brings a whole new meaning to the term “designer bag”, with even Birkin-loving Kim Kardashian seen clutching one at Balenciaga’s show in Los Angeles this week. Photograph: Stefanie Keenan/Getty Images for Balenciaga Kendall Jenner and Kim Kardashian attend the Balenciaga Fall 24 Show earlier this month in Los Angeles, California.
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