![]() ![]() These consist of a couple fryers, a speed oven and a couple of prep tables. “As time went on, we began incorporating bone-in beef short rib, tiramisu, cannoli, full-service dispensed beverages and stir fry and veggie bowls prepared with induction woks.”Īt Rutter’s, stores with foodservice tend to have a larger footprint, but surprisingly are not much larger than traditional locations. “We used to just focus on cold deli sandwiches and lunch meat as well as our hot dog program, then we moved the roller grill behind the counter so we can customize our offerings,” says Krebs. Rutters offers made-to-order foodservice at 57 locations, while its remaining 13 sites have sandwiches and roller grill items. It’s about creating a chef-driven culture to compete, not just with other c-stores, but also with area restaurants.įor example, the chain just rolled out cage-free eggs and is hyper-focusing on local products, including produce. Rutter’s focuses on restaurant-quality food and proprietary items that help drive traffic to its locations. “Stores are looking beyond the roller grill and hot grill, but it’s important to understand the c-store footprint’s differentiation and the brand image.” “Over the last year or two, the convenience channel has begun to focus on made-to-order food, implementing different components to accommodate it, like touch-screen ordering kiosks and bulk hot product,” says Ryan Krebs, Rutter’s director of foodservice. Wawa has a similar tale with roots in the dairy business, and even the owners of Sheetz began its business by owning dairy stores.įast forward to 2018 and c-store operators maintain a keen focus on the next generation of growth through foodservice. It’s not an unfamiliar story among the strongest c-store foodservice innovators. ![]() The chain bills itself as the oldest vertically integrated food company in the country with its roots in agriculture, which became a still-operating dairy operation and eventually added its first c-store in 1968. Rutter’s Farm Stores, a c-store operator with 70 locations in central Pennsylvania and West Virginia, has a longstanding history with foodservice.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |